Kits Goods

Brand Identity, Collateral + Ad Design

This neighbourhood grocer began as a small, passionate endeavour with a big dream: to bring the finest natural and organic products to health-conscious Kits residents who value sustainability, community, and the joy of shopping local.

Our founders, inspired by their own commitment to healthy living and a deep respect for the environment, envisioned a place where quality and integrity would never be compromised. They sought to create more than just a store; they wanted to cultivate a community hub where people could connect, share, and thrive together. And that, they did.

Here you will find the visual identity of Kits Goods. Keep scrolling to see how the brand elements can be applied to collateral to really bring the brand to life. Programs used for this project include Illustrator, Photoshop and In Design.

Logo

Setting the mood and intention for the space. Keeping it clean, spacious and approachable to become a breeding ground for community.

Primary Logo

Secondary Logo

Colour Palette

This colour palette is inspired by popular items and produce sold at Kits Goods. Each colour has a purpose and holds significant meaning when it comes to our brand values.

‘Kale’ and ‘Mint,’ the primary colours, are an ode to our value of sustainability, vitality and calm energy. ‘Peach’ and ‘Persimmon’ are welcoming as well as appetizing colours; bringing our clients to step through our doors.

‘Butter’ is a necessary accent colour, used on top of deeper tones and also portrays feeling of joy and friendliness, which are at the core of KG values in order to create a sense of community.

All of the colours work together towards our branding goals.

Ad Campaign

An campaign promote the grand re-opening of Kits Goods with it's new branding.

Win a custom embroidered tote filled with your pick of your favourite Goods from Kits Goods! Customers either scan a QR code on the flyer or tap the link in our Instagram Stories to enter the Giveaway.
Totes were a conscious choice as we encourage our customers to bring their own bags and shop sustainably.