Science of Mindfulness

This brochure was designed for a fictional Science of Mindfulness exhibition taking place at Science World.

The design for the "Science of Mindfulness" exhibit focuses on serenity, using deep forest green tones to evoke a connection to nature. A mix of elegant script and clean sans-serif typefaces complements the calming visuals, inviting visitors to explore the peaceful and immersive world within the exhibit.

The use of a custom, organic, circular accordion brochure was intentional. Rounded shapes are often perceived as calming because they are soft and gentle, lacking sharp angles that can create a sense of tension. The human brain associates curves with safety and relaxation, as they naturally evoke images of the smooth, flowing forms found in nature. This visual softness allows the eye to move smoothly across the design, promoting a sense of tranquility and ease.

Purposefully incorporated circles throughout the design to give the audience a sense of calm from their first interaction with the exhibition. The colour scheme was selected to bring the audience back to nature and the serenity that comes with being amongst the trees and natural greenery.