Senior Dog Society

Brand Identity, Collateral + Ad Design

I was approached by a team of 3 veterinarians on a mission to help senior dog loving vets advance the care and experience of their older canine patients. To do this, they were eager to create a strong brand identity that was professional yet playful. Through this process, I utilized my skills in logo design, colour theory, layout design & typography. The result was a creation of a new brand identity and brand guidelines. I put the guidelines to use to create additional collateral, including merchandise and advertisements. Programs used for this project include Illustrator and Photoshop.

Logo Design

SAGDS is more than just a program; it's a community of support for veterinarians and veterinary professionals who share a deep love for senior dogs. The brand is built on the principles of dedication, education, and compassion, striving to enhance the quality of life for elderly canine companions everywhere.

Inspired by the aesthetic of college education design, the branding adopts a minimalist approach, reflecting the clarity in our mission. The brand embraces clean lines, crisp typography, and a sophisticated color palette (inspired by dog parks) to convey professionalism, reliability and playfulness.

Yet, amidst the seriousness of the certification program, the brand injects a touch of warmth and playfulness. Picture happy dog tails wagging and witty remarks about our furry friends sprinkled throughout materials. This playful element reminds us of the joy and companionship that dogs bring into our lives, even as they age.

In essence, SAGDS embodies a harmonious blend of professionalism, reliability, and a heartfelt love for senior dogs, ensuring that every elderly canine patient receives the exceptional care and attention they deserve.

Colour Palette

This colour palette draws inspiration from the the dog park and tones that can be found in nature. The primary colours are meant to feel secure and natural, while the secondary colours give you some flexibility to add more warmth to your brand. The greens reflect the forest - a happy place for both dogs and their owners. The pink hues are inspired by a perky dogs tongue sticking out as a symbol of joy.

Merch & Social Media

The clients requested tote bags and caps for Senior Dog Vets or Owners to wear proudly in support of their furry friends. Plus, Instagram mockups to be shared in-feed.

Print Advertisment

Although SAGDS does not yet have it’s own app, this advertisement was created to promote the app that these vets are hoping to create in the future.