Roots Acupuncture

Brand Identity, Collateral + Web Design

This Brand Identity Project involved a decent amount of research to understand the brand, the client and the goals of both. The mission of Roots Acupuncture is to provide compassionate, holistic, and specialized acupuncture care for families before, during, and after their pregnancy journey. To get to the root of the cause, and also develop strong roots before, during, and after starting your journey towards creating a family.

The result was a creation of a new brand identity and brand guidelines. I put the guidelines to use to create additional collateral, including a website, merchandise and advertisements. Programs used for this project include Illustrator, Photoshop and Figma.

Logo

This color palette draws inspiration from natural tones that can be found in nature to evoke a sense of serenity. The primary and secondary colours are meant to feel calming, like both the sky and the earth below our feet. The palette brings us back to our roots of nature, every time

Colour Palette

Merchandise & Signage

Merchandise and signage that can be sold and displayed at the clinic. In addition, a mockup of the clinics storefront was created along with signage to promote its grand opening.