Roots Acupuncture
Brand Identity, Collateral + Web Design
This Brand Identity Project involved a decent amount of research to understand the brand, the client and the goals of both. The mission of Roots Acupuncture is to provide compassionate, holistic, and specialized acupuncture care for families before, during, and after their pregnancy journey. To get to the root of the cause, and also develop strong roots before, during, and after starting your journey towards creating a family.
The result was a creation of a new brand identity and brand guidelines. I put the guidelines to use to create additional collateral, including a website, merchandise and advertisements. Programs used for this project include Illustrator, Photoshop and Figma.
Logo
This color palette draws inspiration from natural tones that can be found in nature to evoke a sense of serenity. The primary and secondary colours are meant to feel calming, like both the sky and the earth below our feet. The palette brings us back to our roots of nature, every time
Colour Palette
Merchandise & Signage
Merchandise and signage that can be sold and displayed at the clinic. In addition, a mockup of the clinics storefront was created along with signage to promote its grand opening.
Website design and mockups were created to bring the branding to life online, spreading roots all over the internet.
Website Design
Projects
Roots Acupuncture
Kits Goods
Senior Dog Society
Science of Mindfulness
Ferme Bagel Shop